الرئيسية
NEW YORK (Reuters) - What's in a name? About $3 billion, if you happen to spell it T-r-u-m-p.
Real estate mogul, reality television star and author Donald Trump estimates his net worth at $7 billion in a forthcoming book.
In
his latest tome, Trump, known for promoting everything from his real
estate projects to board games, vodka and reality TV shows, spells out
his net worth, coming up with a figure billions more than Forbes
magazine, which in September put the amount at $2.9 billion.
Much
of the $4 billion-plus discrepancy lies with something Trump calls
"brand value," in the financial detail contained in "Time to Get Tough,"
due out December 5.
On page 182, Trump lists holdings including
$1.37 billion in New York City commercial properties and $1.22 billion
in club facilities and related real estate. Liabilities include some
$374 million in loans and mortgages.
At $3 billion his biggest
asset -- by far -- is brand value, which according to a note "has been
established by Predictiv, the highly respected brand valuation company."
The
company, the note continues, "measures the financial impact of
intangibles such as brand, strategy execution, innovation and
post-merger integration."
In its latest look at his finances
Forbes conceded that "yes, Trump remains adamant that Forbes is
underestimating his brand value" -- which they put at $200 million.
His response: "You're ridiculous," Forbes reported.
(Reporting by Chris Michaud; editing by Mark Egan and Cynthia Osterman)
Real estate mogul, reality television star and author Donald Trump estimates his net worth at $7 billion in a forthcoming book.
In
his latest tome, Trump, known for promoting everything from his real
estate projects to board games, vodka and reality TV shows, spells out
his net worth, coming up with a figure billions more than Forbes
magazine, which in September put the amount at $2.9 billion.
Much
of the $4 billion-plus discrepancy lies with something Trump calls
"brand value," in the financial detail contained in "Time to Get Tough,"
due out December 5.
On page 182, Trump lists holdings including
$1.37 billion in New York City commercial properties and $1.22 billion
in club facilities and related real estate. Liabilities include some
$374 million in loans and mortgages.
At $3 billion his biggest
asset -- by far -- is brand value, which according to a note "has been
established by Predictiv, the highly respected brand valuation company."
The
company, the note continues, "measures the financial impact of
intangibles such as brand, strategy execution, innovation and
post-merger integration."
In its latest look at his finances
Forbes conceded that "yes, Trump remains adamant that Forbes is
underestimating his brand value" -- which they put at $200 million.
His response: "You're ridiculous," Forbes reported.
(Reporting by Chris Michaud; editing by Mark Egan and Cynthia Osterman)