الرئيسية
JEDDAH: The road show for promoting Dubai Shopping Festival (DSF),
described as the “biggest shopping and entertainment extravaganza in the
Middle East” was launched, with Saudi Arabia as the first stop, on
Sunday.
The road show tour will cover the rest of GCC, China and India.
While the Dubai Events and Promotions Establishment (DEPE), an agency
under the Department of Economic Development (DED) and organizers of
the DSF, showcased the highlights of the 2012 edition, Emirates airline
followed suit with its special DSF 2012 packages for Dubai.
The 17th edition of DSF will run for 32 days from Jan. 5 to Feb. 5.
Ibrahim Saleh, festivals coordinator general and deputy CEO of DEPE,
said the regional road show had begun with the Kingdom due to its
importance as a strategic target market for Dubai’s tourism, with Saudis
representing around 50 percent of all GCC tourists in the city for
2010.
“The 2010 figure demonstrated an increase of 25 percent (for DSF 2010
or the whole year) on the previous year, and we have witnessed a
considerable increase in 2011 as well.”
He stressed that DEPE would market and promote the 17th edition of
the shopping and entertainment extravaganza to media organizations,
travel agents, and tour operators, familiarizing them with the
attractions of DSF which is held annually, and this year under the
slogan "Dubai at its Best."
“More than 6,000 retail outlets and around 70 shopping malls will
take part in DSF 2012, offering a host of discounts and sale prices of
up to 75 percent on a wide range of goods and services. The 32-day event
will additionally feature more than 150 activities taking place across
the emirate,” he added.
Adil Al-Ghaith, Emirates vice president Saudi Arabia, said: “We are
pleased to invite people across Saudi Arabia to visit Dubai during the
period of DSF and take advantage of the attractive activities and great
shopping deals offered during this important event. Traveling from Saudi
Arabia to Dubai has now become easier with Emirates strengthening its
services across the country through double daily flights from Riyadh and
Jeddah, in addition to a daily flight from both Dammam and Madinah.
Al-Ghaith added: “Saudi Arabia is one of Emirates’ most important
markets and we strive to ensure that we are offering the best service to
our customers. The operation of our flagship Airbus A380 from Jeddah is
yet another example of what we have done to provide our customers with
an outstanding travel experience.”
described as the “biggest shopping and entertainment extravaganza in the
Middle East” was launched, with Saudi Arabia as the first stop, on
Sunday.
The road show tour will cover the rest of GCC, China and India.
While the Dubai Events and Promotions Establishment (DEPE), an agency
under the Department of Economic Development (DED) and organizers of
the DSF, showcased the highlights of the 2012 edition, Emirates airline
followed suit with its special DSF 2012 packages for Dubai.
The 17th edition of DSF will run for 32 days from Jan. 5 to Feb. 5.
Ibrahim Saleh, festivals coordinator general and deputy CEO of DEPE,
said the regional road show had begun with the Kingdom due to its
importance as a strategic target market for Dubai’s tourism, with Saudis
representing around 50 percent of all GCC tourists in the city for
2010.
“The 2010 figure demonstrated an increase of 25 percent (for DSF 2010
or the whole year) on the previous year, and we have witnessed a
considerable increase in 2011 as well.”
He stressed that DEPE would market and promote the 17th edition of
the shopping and entertainment extravaganza to media organizations,
travel agents, and tour operators, familiarizing them with the
attractions of DSF which is held annually, and this year under the
slogan "Dubai at its Best."
“More than 6,000 retail outlets and around 70 shopping malls will
take part in DSF 2012, offering a host of discounts and sale prices of
up to 75 percent on a wide range of goods and services. The 32-day event
will additionally feature more than 150 activities taking place across
the emirate,” he added.
Adil Al-Ghaith, Emirates vice president Saudi Arabia, said: “We are
pleased to invite people across Saudi Arabia to visit Dubai during the
period of DSF and take advantage of the attractive activities and great
shopping deals offered during this important event. Traveling from Saudi
Arabia to Dubai has now become easier with Emirates strengthening its
services across the country through double daily flights from Riyadh and
Jeddah, in addition to a daily flight from both Dammam and Madinah.
Al-Ghaith added: “Saudi Arabia is one of Emirates’ most important
markets and we strive to ensure that we are offering the best service to
our customers. The operation of our flagship Airbus A380 from Jeddah is
yet another example of what we have done to provide our customers with
an outstanding travel experience.”